How AI drives the mobile contextual revolution

contextual intelligence, machine learning as a service, predictive analytics solutions, IOT sensor data

Introduction In “Predictions 2016: The Mobile Revolution Accelerates”, Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part of their overall strategy. Moreover, the research firm expects customer-focused companies to take personalization to the next level by extracting relevant…

When sensor data tells your TV what you are looking for

couple in front of tv

Within the framework of an R&D project named ‘Empathic Products’, Sentiance and VRT (O&I) jointly research how context and mood of a mobile user influences how you watch television. Technology that is able to adopt a person’s mindset, will make media recommendations more relevant, giving media recommender systems a level of behavioral intelligence allowing to…

Tomorrow's customers need you to stop being pushy, and start being prepared

‘Great expectations – Consumers are asking for tomorrow, today’, a study by the IBM Institute for Business Value of 30,000 consumers in 16 countries, shows that people are more than ever willing to share their current location via GPS (from 19 percent in 2011 to 36 percent in 2013). About half of the surveyed consumers are…

Research: Six Actions To Ensure Your Customer's Trust On Data Privacy

As the volumes of data captured from smartphones, laptops, networked sensors and devices are exploding, McKinsey estimates that data collected globally will grow from some 2,700 exabytes in 2012, to 40,000 exabytes by 2020. These exabytes of data – dubbed the ‘new oil’ – offer tremendous opportunities by opening the doors to behavioural and anticipatory analytics,…

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