Category Archives: Research

Antwerp-roads

How AI drives the mobile contextual revolution

By | Advertising, Company, Data Science, Mobile, Research, Technology | No Comments

Introduction In “Predictions 2016: The Mobile Revolution Accelerates”, Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part of their overall strategy. Moreover, the research firm expects customer-focused companies to take personalization to the…

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When sensor data tells your TV what you are looking for

By | Media Recommendations, Mobile, News, Projects, Research | No Comments

Within the framework of an R&D project named ‘Empathic Products’, Sentiance and VRT (O&I) jointly research how context and mood of a mobile user influences how you watch television. Technology that is able to adopt a person’s mindset, will make media recommendations more relevant, giving media recommender systems a level…

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