For 'Significantly Better Products' UX design should balance Privacy & Personalisation

In this day and age, user experience design has been extended to address all aspects of a product or service as perceived its users. How you deal with personal data and being trustworthy is definitely part of that perception. Trust has always been essential for a positive user experience. In 2004, when Peter Morville first published the User…

Research: Six Actions To Ensure Your Customer's Trust On Data Privacy

As the volumes of data captured from smartphones, laptops, networked sensors and devices are exploding, McKinsey estimates that data collected globally will grow from some 2,700 exabytes in 2012, to 40,000 exabytes by 2020. These exabytes of data – dubbed the ‘new oil’ – offer tremendous opportunities by opening the doors to behavioural and anticipatory analytics,…

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