Why it’s time to put the real U in UBI
Introduction UBI should really stand for User-Based Insurance, not Usage-Based Insurance. This small change in definition would immediately expand the very narrow view of what UBI should mean for car insurers. UBI as defined today should actually be called VBI – Vehicle Based Insurance. Most insurers only take into account how people handle their vehicle….
How AI drives the mobile contextual revolution
Introduction In “Predictions 2016: The Mobile Revolution Accelerates”, Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part of their overall strategy. Moreover, the research firm expects customer-focused companies to take personalization to the next level by extracting relevant…