Why it’s time to put the real U in UBI
Introduction UBI should really stand for User-Based Insurance, not Usage-Based Insurance. This small change in definition would immediately expand the very narrow view of what UBI should mean for car insurers. UBI as defined today should actually be called VBI – Vehicle Based Insurance. Most insurers only take into account how people handle their vehicle….
Is data science fueling your customer’s journey?
The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile devices. Mobile users today no longer tolerate intrusive, annoying and irrelevant content and are equipping their mobiles with ad blockers. Ad…