We’re on a mission to turn the Internet of Things into

Introduction Our virtual lives lie in the hands of algorithms that govern what we see and don’t see, how we perceive the world and which life choices we make. Artificial intelligence decides which movies are of interest to you, how your social media feeds should look like, and which advertisements have the highest likelihood of…

From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This week, the practice of tech companies and mobile apps handing over this data so it can be monetised by advertisers came…