We’re on a mission to turn the Internet of Things into

Three levels of location information Most location based technologies today consider only the literal meaning of the word location: an exact latitude/longitude pair. But to uncover the meaning of why people visit a place, location should be considered at different scales. The answer to the question of where a person is, largely depends on the…

There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers to the ability to tune marketing content and campaigns to customer context in real-time. Context, more than anything else, defines needs and…

The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile devices. Mobile users today no longer tolerate intrusive, annoying and irrelevant content and are equipping their mobiles with ad blockers. Ad…

The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter has been writing about digitization and its impact on our daily lives for many years now. Here are some of his…