Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where consumers are switching off ads in droves and more than a quarter...
From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This week, the practice of tech companies and mobile apps handing over...
[vc_row][vc_column][vc_column_text]Parcify is a mobile delivery app and platform which offers convenience based shipping of packages within cities. Parcify has been founded with one main goal, to create peace of mind in the online shopping experience by delivering parcels wherever you are, whenever you want. Online shopping...
[vc_row][vc_column][vc_column_text] There’s no such thing as a customer segment, there’s only customer context Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers to the ability to tune marketing content and campaigns to customer context in...
The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile devices. Mobile users today no longer tolerate intrusive, annoying and irrelevant...
The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter has been writing about digitization and its impact on our daily lives...