We’re on a mission to turn the Internet of Things into

Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one…

Three levels of location information Most location based technologies today consider only the literal meaning of the word location: an exact latitude/longitude pair. But to uncover the meaning of why people visit a place, location should be considered at different scales. The answer to the question of where a person is, largely depends on the…

The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile devices. Mobile users today no longer tolerate intrusive, annoying and irrelevant content and are equipping their mobiles with ad blockers. Ad…

The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter has been writing about digitization and its impact on our daily lives for many years now. Here are some of his…