From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This week, the practice of tech companies and mobile apps handing over...

[vc_row][vc_column][vc_column_text]Parcify is a mobile delivery app and platform which offers convenience based shipping of packages within cities. Parcify has been founded with one main goal, to create peace of mind in the online shopping experience by delivering parcels wherever you are, whenever you want. Online shopping...

[vc_row][vc_column][vc_column_text] There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers to the ability to tune marketing content and campaigns to customer context in...

The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter has been writing about digitization and its impact on our daily lives...

Sentiance is a data science and behavior change company turning motion data into deep insights and creating positive changes for a better life.

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