Blog posts

The world of AI is changing daily. To see how the sector is evolving, follow our in-depth blog posts. You’ll see exactly what we are doing, why it matters, and how it can add value to you – from a technical and business perspective.

Let's talk

All
Artificial intelligence
Banking
Behavior change
Coaching
Commerce
Company News
Connected Car
Contextual Marketing
Crash Detection
Data Engineering
Data Privacy
Data Science
Driver Safety
Driving
Driving score
Health
Insurance
Lifestyle
Mobility
Smart City
Working at Sentiance

“Pay How You Move” – a hyper-personalized mobility insurance based on a customer’s unique mobility profile

Rapid Changes in Mobility COVID-19 has changed the way people will move for the foreseeable future. What does this change in mobility mean for the insurance and transportation industries? What new models are emerging? Although mobility across the board is down, the mix of modality...

By Jenny LouOliver Bath - 23/02/2021

Our Journeys to Sentiance

At Sentiance, we define ourselves as curious and open individuals, it’s part of our core values. Our colleagues are true examples of that curiosity and openness. They traveled from their home countries to explore a new opportunity and a new experience with Sentiance. The majority...

By Aneesa Alladin - 26/01/2021

Sentiance: 2020 highlights

2020 was a year without parallel. Sentiance started the year very strong, with the highest number of new clients coming on board. Since March 2020, however, we had to navigate with agility through an unprecedented pandemic, shifting and accelerating key priorities across our clients and...

By Sentiance - 15/12/2020

Becoming a better self – a deep dive into our behavior change platform

At Sentiance, our mission is to build AI technology that powers our clients’ apps to improve people’s lives, from a personal, societal, and environmental perspective. Inspired by the latest data science and behavioral science developments, we are building the next generation of behavioral change platform...

By Bertrand Fontaine - 10/11/2020

AI-driven crash detection with a human-centric approach

Why do you need crash detection? Our clients are on a mission to save lives by providing on-time assistance during a crash. Making roads safer. Supporting families in crash situations. Settling insurance claims on time with minimal hustle by better understanding what happened during the...

By Arun Ramakrishnan - 08/10/2020

Sentiance wins “Insurtech Product of the Year 2020” award from TU-Automotive Connected Car Insurance

Sentiance is proud to announce that the company has won the “Insurtech Product of the Year 2020” award by TU-Automotive Connected Car Insurance. This special award is a great recognition by the TU-Automotive tech group of the hard work and dedication of the Sentiance team,...

By Toon Vanparys - 19/08/2020

Sentiance and Wasistdas form partnership to support Turkish market

Antwerp/Istanbul. Sentiance is pleased to announce the collaboration with Wasistdas as Sentiance’s official representation in Turkey. Wasistdas is a bespoke business development and consulting firm focusing on forming creative, value-generating tools with an emphasis on digitalization of products and services. A representation in Turkey is...

By Sentiance - 19/08/2020

Retail banking: from transactional convenience to a customer-centric lifestyle partner

The first Belgian bank who bought the media rights to broadcast soccer games in their banking app Personal Banking will never be the same again. Proof of this can be seen with the recent and exciting announcement that Belgium’s largest bank, KBC, bought the media...

By Oliver Bath - 05/08/2020

Improving Driver Safety for every Last Mile Delivery

High demand for last mile delivery The Covid-19 crisis and subsequent lockdowns have forced consumers around the world to shift shopping routines from physical stores to e-commerce. In the U.S., e-commerce sales jumped 49% in April. This abrupt and dramatic change is creating unique challenges...

By Peter DeLucaJenny Lou - 02/06/2020

How will Covid-19 impact the auto insurance industry?

Why am I paying for my car insurance if I’m not driving? After countries were in lockdown because of Covid-19, city streets became empty. The number of car trips dropped dramatically. How will Covid-19 impact the auto insurance industry? “Two weeks ago, together with...

By Jenny LouArun Ramakrishnan - 06/05/2020

The silver lining of social distancing in Belgium: A contextual analysis

Sentiance partnered up with For Good to leverage the power of AI to analyze the effects of Belgian social distancing measures on people’s lifestyle, mobility and ecological footprint. In this article, we present our findings. Key Insights Physical interaction decreased by 76% per person on...

By Vincent Spruyt, Koen Jaspers & Maarten Desmet - 27/03/2020

Stay apart. Work together!

At Sentiance, ingenuity is a key part of our day-to-day operation. As the world continues to face a severe pandemic, employers are looking for ways to conduct business while ensuring the safety of their employees. Sentiance has created new ways of communicating and keeping our...

By Yasmina, Aneesa, Gintare - 26/03/2020

Privacy – catalyst for sustainable business models

The invisible trade Trading has been a part of history for some time. In the early days, it was simple, we exchanged goods and measured their value to their relative contribution to our survival. Over time, these goods were replaced with money which created the...

By Vincent Jocquet; Bart van Buitenen (DPO); Koen Simoens; Jenny Lou - 04/03/2020

Popping the hood on Trov’s mobility insurance platform

Q&A WITH IAN SWEENEY, GM OF TROV MOBILITY Trov’s platform ingests a wide variety of data to arm mobility partners with details specific to their mobility use case. Powered by Sentiance motion intelligence Trov leverages the Sentiance platform for its capability to provide unique real-time...

By Guest Ian Sweeney - 28/01/2020

“What if the FAANG enter your industry?”

When I was pitching my startup to investors, a common question was, “what if the FAANG (Facebook, Amazon, Apple, Netflix, Google) enter your industry?”. Such questions were often asked by rookie venture capitalists, but we diligently pleaded why ours was an unlikely target market for...

By Ali Nawab - 16/01/2020

The Sentiance Data Charter – How we work with data privacy & security at Sentiance

Privacy is everywhere; trust is fundamental When opening your favorite news app – hopefully, it asked you to accept the terms & conditions before you start receiving a personalized news feed. You might have realized that privacy is important in everyday usage. It’s a good...

By Sentiance - 15/01/2020

Entrepreneurship at the heart of a Union that strives for more

Each year, the Directorate-General GROW of the European Commission, in cooperation with the country that holds the presidency of the Council of the European Union, organizes the SME Assembly. The event can be considered the most significant gathering for small and medium-sized enterprises in Europe,...

By Vincent Jocquet - 09/12/2019

Urban mobility and the critical element of being safe

Guest blogpost by Christoffer Malm – Director of Digital Business & Mobility, Autoliv AB for the occasion of MOVE America where Autoliv is Platinum Sponsor. INTRODUCTION The mobility landscape is changing faster than ever. Roughly two years ago, the e-scooters came to some main cities...

By Guest - 06/12/2019

Sentiance’s Motion Intelligence Technology is used to study the health effects of “Pokémon Go”

Evaluating the activeness of participants through AI-based behavior analysis Sentiance’s motion intelligence technology has been selected by a research project concerning the effects that “Pokémon Go” has on people’s health. This project is led by Professor Hiroaki Miyata from the Department of Health Policy and...

By Sentiance - 08/11/2019

The Everyday Heroes of the Sentiance Tech Team

Better and safer drivers. More personalized user experiences, be it your music, your insurance, your vitality program, your social network. Sentiance puts the consumer at the center and improves their life through context aware services. We work with clients who care deeply about their consumers...

By Sentiance - 23/09/2019

Trust, control and personalization through human-centric AI

Introduction Our virtual lives lie in the hands of algorithms that govern what we see and don’t see, how we perceive the world and which life choices we make. Artificial intelligence decides which movies are of interest to you, how your social media feeds should...

By Vincent Spruyt - 21/08/2019

Sentiance Baltics is implementing a project co-financed by the European Union

Sentiance Baltics is pleased to announce that following the positive decision of the European Regional Development Fund in 2018, it is currently implementing the European Union-funded project “Research and experimental development for human behavior prediction technology development” no. 01.2.1-LVPA-T-848-01-0006. Sentiance Baltics is part of the...

By Sentiance - 09/08/2019

Our Algorithm for Culture

Algorithm: a process or set of rules to be followed in calculations or other problem-solving operations Culture: the set of shared attitudes, values, goals, and practices that characterizes an institution or organization We talk a lot about what we do here at Sentiance, how we...

By Sentiance - 31/07/2019

When context is king, time is queen

Handling late-arriving data on a streaming platform for contextualization When context is king, time is queen. Clarified with an imaginary use case scenario, we address some fundamental questions that typically arise in a personalized motion intelligence technology: Why is computed context subject to change? Is...

By Bram Reps - 03/07/2019

So, what’s under the hood?

How we deploy and scale A VIP tour behind the curtains of our cloud-native scalable and automated infrastructure Introduction Billions of location points, accelerometer, gyroscope and other sensor data flow from mobile devices of people all over the world to Sentiance’s platform on a...

By Carlos Eduardo Bonalume - 29/05/2019

Autoliv and Sentiance in unique partnership

Antwerp/New York – May 14, 2019 Sentiance is happy to announce the partnership with Autoliv Inc., the worldwide leader in automotive safety systems. Leveraging amongst others Sentiance’s platform, Autoliv has launched its Safety Score application. Autoliv Safety Score is created to help ride-sharing companies, insurers,...

By Sentiance - 14/05/2019

Applied behavioral science and machine learning

At Sentiance, we apply behavioral science to realize the full potential of our contextual insights, detections, and predictions. We observe, predict, and change behavior, while retaining users on our clients’ applications. This requires negotiating our way into a user’s needs amidst the chaos of everyday...

By Sentiance - 29/04/2019

Each use case needs its own solution: how Sentiance delivers tailored driving scores

Keywords: driver profiling, driver safety, road safety analytics, driver scores, driver coaching, trip analytics, distracted driving detection, driving intelligence, phone handling, driving behavior, road safety collision detection, crash detection, hard braking, driving habits, driving regulations, geographical differences Introduction Driver profiling is one of the core...

By Sentiance - 29/03/2019

Why Context is The New King in Marketing

Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where consumers are switching off ads in droves and more than a...

By Toon Vanparys - 26/02/2019

2019: The Year of the Internet of You

Imagine a world where you don’t have to adapt to the environment, but instead, the environment adapts to you. That’s the true promise of the Internet of Things – to have everything we’re surrounded by or interact with adapt to us, learn from us, blend...

By Toon Vanparys - 19/02/2019

Motion intelligence: Placing people at the heart of the mobility revolution

Life is in constant motion. People move from place to place, from one moment to another, from one stage in their life to the next, changing personalities and needs along the way. When you can understand not just where people are going, but why and...

By Sentiance - 08/01/2019

Doing Right By Data – Leveraging Data To Bring Real Benefits to Consumers, Not Treat Them Like Products for Advertisers

From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This week, the practice of tech companies and mobile apps handing over...

By Toon Vanparys - 18/12/2018

Sentiance Acquires BrandNewHealth, Strengthens Digital Engagement Offerings for Healthcare and Mobility Providers

Acquisition Further Expands Sentiance’s Expertise In Enabling Healthcare and Mobility Companies to Drive Personalized and Digital Behavioral Change Programs Antwerp, New York – December 11, 2018 – Sentiance, the leading motion intelligence company, announced today that is has acquired BrandNewHealth, a fully scalable personalized...

By Sentiance - 18/12/2018

SENTIANCE NAMED A COOL VENDOR BY GARTNER IN AUTOMOTIVE AND SMART MOBILITY

By Sentiance - 24/10/2018

A new world-wide dataset of location and region types

Three levels of location information Most location-based technologies today consider only the literal meaning of the word location: an exact latitude/longitude pair. But to uncover the meaning of why people visit a place, location should be considered at different scales. The answer to the question...

By Vincent Spruyt - 26/09/2018

TalkingData and Sentiance conclude a partnership to enable highly personalized mobile offerings in China

By Sentiance - 11/09/2018

What voice assistants can learn from motion

Over the past few years, voice assistants have penetrated our daily lives. We all walk around with a personal butler whether it’s named Siri, Google Now or Samsung Bixby. These little friends have found their way into our homes through devices such as Amazon Echo...

By Sentiance - 11/07/2018

Sentiance awarded best New Payment Experience in Visa’s Everywhere Initiative

By Sentiance - 02/07/2018

Embracing GDPR to Build Consumer Trust

By Sentiance - 24/05/2018

Smart adherence alarms – Improving adherence by understanding patient context

Medication non-adherence is a big problem. According to sources quoted in this article in the New York Times “studies have consistently shown that 20 percent to 30 percent of medication prescriptions are never filled and that approximately 50 percent of medications for chronic disease are...

By Sentiance - 07/05/2018

Loc2Vec: Learning location embeddings with triplet-loss networks

Introduction At Sentiance, we developed a platform that takes in smartphone sensor data such as accelerometer, gyroscope and location information, and extracts behavioral insights. Our AI platform learns about the user’s patterns and is able to predict and explain why and when things happen, allowing...

By Vincent Spruyt - 03/05/2018

Kiwi.ai team joins Sentiance to lead its new AI research center in Canada

By Sentiance - 26/04/2018

Learning meaningful location embeddings from unlabeled visits

By Sentiance - 29/01/2018

The City of Antwerp addresses the growing challenges of traffic congestion with Sentiance AI

By Sentiance - 26/01/2018

Sentiance and PingJia Technology conclude partnership to develop a leading driver behavior platform in China

By Sentiance - 21/12/2017

Plug and Play and Sentiance sign partnership to address market opportunities in China

By Sentiance - 19/12/2017

Large scale transport mode classification from mobile sensor data

By Sentiance - 04/12/2017

FibriCheck and Sentiance announce collaboration to identify relationships between behaviors and heart rhythm disorders

By Sentiance - 22/11/2017

Sentiance first to win back to back DIAmond Awards

By Sentiance - 17/11/2017

Data Science Expert Talks in Antwerp

By Sentiance - 02/11/2017

Global AI leader Sentiance opens a new research & development center in Vilnius

By Branka M - 13/10/2017

Sentiance and Realize Mobile Communications of the SoftBank Group announce commercial partnership to address Japan market opportunities

By Sentiance - 11/10/2017

Applying deep learning to distinguish drivers from passengers using sensor data

By Sentiance - 25/09/2017

Sentiance adds €10 million in funding led by Monchhichi PLC

By Sentiance - 22/09/2017

Vincent Spruyt named Visionary Of The Year by MIT Technology Review

By Branka M - 22/09/2017

Parcify has set the benchmark for personalized deliveries, together with Sentiance

By Branka M - 20/09/2017

What context means to health care and wellbeing coaching

By Tom Vandendooren - 30/06/2017

What does it take to be a data scientist at Sentiance?

By Branka M - 30/06/2017

Sentiance secures €8 million in funding led by Volta Ventures

New funding will further scale the company’s sensor analytics platform to a cognitive system for human behaviour and accelerate international growth in US and Asia. Antwerp, New York June 27, 2017 – Sentiance announces today that it has secured €8 million in funding led...

By Sentiance - 27/06/2017

Sentiance – pioneering in behavioral insurtech to enable lifestyle based insurance

By Branka M - 23/05/2017

Behind the scenes – enabling innovation and agility

Our machine learning technology empowers companies to build the next generation of products and services that will make people’s lives safer, smarter, healthier and ultimately more convenient and fulfilling. This is our ultimate motivation we have in mind when developing the most advanced contextual intelligence....

By Branka M - 23/05/2017

Sentiance wins the DIAmond Award for most prominent insurtech innovation

AMSTERDAM (THE NETHERLANDS) May 11, 2017 – Sentiance wins the DIAmond Award for most prominent insurtech innovation, selected by insurance thought leaders at Digital Insurance Agenda – DIA Amsterdam. DIA is a global community and conference connecting insurance executives to fintech leaders. The decision for...

By Branka M - 12/05/2017

Predictive superpowers: Applying deep learning on mobile sensor data to predict human behavior

At Sentiance we believe that smart devices, applications and the Internet of Things should work on your behalf, conform to your desires and preempt your needs. We call it the Internet of You. We are building the intelligence and contextual engine to fuel the Internet...

By Ashish Jha - 25/04/2017

Proud to be selected by PNP IoT and InsurTech platform

Shaping the Internet of You from Silicon Valley Last month, Sentiance was thrilled to be selected to two notable Plug and Play programs: Insurtech and Internet of Things. Plug and Play a global innovation platform that connects startups with global corporations, researched over 8,500...

By Branka M - 25/04/2017

It’s been an intense time of self-education

Bram is a data engineer at Sentiance. He holds an MSc and Ph.D. in Applied Mathematics from the University of Antwerp. He joined the Data Engineering Team a year ago to help build and maintain a scalable and efficient computing infrastructure for Sentiance’s cloud-based context...

By Branka M - 21/04/2017

RISK: from Usage to User Based Insurance

RISK has partnered up with Sentiance to introduce the next generation of User Based Insurance (UBI), namely behavioral and contextual insurance. While the current generation of UBI is focused on analyzing car data during a trip, our new product will track people’s driving behavior and...

By Sentiance - 27/02/2017

Powering the Internet of You

Chameleons are magical little creatures. Not only do they change color, they do so very purposefully to adapt to their immediate environment. Like this one, who is especially ambitious. You have to admire his determination to adopt the colors of the branch he’s sitting on....

By Sentiance - 27/02/2017

PSA Group is using Sentiance technology to personalize the in-car experience

BARCELONA (SPAIN) – From 27 February to 2 March 2017, SENTIANCE technology can be seen in action. The PEUGEOT booth offers visitors of the Mobile World Congress (MWC) the opportunity to discover the world’s first demonstration of its autonomous and connected vehicle: PEUGEOT INSTINCT CONCEPT, using...

By Sentiance - 27/02/2017

A journey of a thousand miles begins with a single step…

Discover the capabilities of the Sentiance contextualization platform by downloading Journeys. Journeys is our training, data gathering and demo application. The app automatically creates your personal behavioral profile based on your activity patterns throughout the day, all just by analyzing your phone’s sensor data. Download...

By Branka M - 02/02/2017

Why it’s time to put the real U in UBI

Introduction UBI should really stand for User-Based Insurance, not Usage-Based Insurance. This small change in definition would immediately expand the very narrow view of what UBI should mean for car insurers. UBI as defined today should actually be called VBI – Vehicle-Based Insurance. Most insurers...

By Dimitri Maex - 11/01/2017

We’re expanding our operations in US and welcoming Peter

Besides our Headquarter office in Antwerp and an office in London, in 2016 we opened our first office in the US. Today, we are expanding the same office with a focus on clients. We welcome Peter Deluca who joins the sales team as a Head...

By Branka M - 09/01/2017

The semantics of time, why my morning isn’t necessarily yours

Semantics of time Targeting your users in the right context also means engaging them at the right time and moment (semantics of time). While some interactions make sense during a user’s morning routine, others will have higher relevance over lunch or during the evening. Time...

By Sentiance - 03/11/2016

A day in the life of …

Last year, Flowingdata came up with a dynamic visualization of the average day in the life of Americans. This visualization was based on data from the American Time Survey, consisting of questions measuring the amount of time people spend doing various activities throughout their day....

By Sentiance - 05/09/2016

How AI drives the mobile contextual revolution

Introduction In “Predictions 2016: The Mobile Revolution Accelerates”, Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part of their overall strategy. Moreover, the research firm expects customer-focused companies...

By Vincent Spruyt - 31/05/2016

6 reasons why Context is the new king in marketing land

By Tom Vandendooren - 28/04/2016

Sentiance cherry-picked as a 2016 Red Herring Top 100 Europe Winner

ANTWERP, LONDON April 19, 2016 – Sentiance cherry-picked as a 2016 Red Herring Top 100 Europe Winner Last week Sentiance was invited to the Top 100 Forum in Amsterdam, where Red Herring announced its Red Herring Europe award winners. The event featured all the leading companies across...

By Toon Vanparys - 19/04/2016

Is data science fueling your customer’s journey?

The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile devices. Mobile users today no longer tolerate intrusive, annoying and irrelevant...

By Toon Vanparys - 30/03/2016

Driving behavior modeling using smart phone sensor data

Introduction The car insurance industry is rapidly transitioning from traditional fixed fee insurance packages to usage based insurance (UBI). With recent car insurance cost surges, insurance companies are starting to realize that the majority of well behaved customers shouldn’t have to pay for the excesses of...

By Vincent Spruyt - 11/02/2016

Welcoming a new Data Engineer into the Sentiance family

Last week, we welcomed another new team member. Bram Reps joins the Sentiance team as Junior Data Engineer. Bram holds a MSc and PhD in Applied Mathematics, he will help build and maintain a sound and competitive computing infrastructure for Sentiance’s intelligent software solutions. What made...

By Sentiance - 08/02/2016

Jiri Crispeyn joins the Sentiance team as Solutions Engineer

We are pleased to introduce you to Jiri Crispeyn, who joins the Sentiance team as Solutions Engineer. Jiri is a front-end engineer who used to run a social network and an e-commerce platform, he also worked on several big web applications for Tomorrowland and -world, Mobistar, Record Bank and Cigna. What...

By Sentiance - 27/01/2016

How innovative technology helps making the roads safer and the car insurance cheaper

On January 25th 2016, insurer Corona Direct officially launched the CARO app, in collaboration with Sentiance, Drivolution and Ghent University. The CARO app, which uses the Sentiance API and platform, will be used in a field study to track driver behavior. It’s a great example...

By Toon Vanparys - 26/01/2016

Sentiance Raises $5.2 million in Series B Financing Round Led by Samsung Catalyst Fund

ANTWERP (BELGIUM) November 17, 2015 – Belgian startup Sentiance today announced that it has closed $5.2 million in its most recent round of funding. The new investment enables Sentiance to enhance the company’s focus on the Internet of Things. Sentiance provides an intelligent software layer...

By Toon Vanparys - 17/11/2015

Personalization is the future

The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter has been writing about digitization and its impact on our daily...

By Toon Vanparys - 29/10/2015

Sentiance announces Smart Cities Alliance with the acquisition of i-KNOW (UGent) MOVE IP and Platform

Sentiance is excited to announce that it will be entering a research and operational alliance with the Innovation Centre i-KNOW of Ghent University, that will combine their expertise in mobile sensing, machine learning and intelligent mobility to create a partnership that is an innovation leader...

By Sentiance - 12/05/2015

Introducing Christoph Liekens, Senior Software Engineer at Sentiance

Christoph has 25 year of experience in the IT industry with an emphasis on software development. He worked as a research assistant at Catholic University Leuven and in software development for healthcare, speech recognition and intellectual property research. Before joining us at Sentiance, Christoph was...

By Sentiance - 20/04/2015

Argus Labs raises US$ 2M, changes name to Sentiance, and expands its management team

Argus Labs rebrands itself as Sentiance, as the company moves out of concept development and rolls out its platform to clients and partners worldwide.

By Sentiance - 21/01/2015