• By Vincent Spruyt
  • May 31, 2016

Event timeline

Events are stitched together to represent the user's daily journey. The combination of the event timeline and the dynamic context stack then enables us to detect patterns and to model user similarity in order to segment the audience into meaningful clusters.

Events are stitched together to represent the user’s daily journey. The combination of the event timeline and the dynamic context stack then enables us to detect patterns and to model user similarity in order to segment the audience into meaningful clusters.

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