Patrick has spent the past 5 years in senior leadership teams at cutting edge adtech businesses. He enjoys the challenges of fast paced, evolving business environments and was recently part of the UK team that took Criteo to its IPO in 2014.
Throughout his career both on- and offline he has successfully built teams and delivered commercial results for some of the world’s most prestigious digital businesses like Xbox, Microsoft and Yahoo.
Whether it’s performance marketing or brand building he enjoys helping businesses personalize their customer journeys.
Sentiance offers real-time Ambient Intelligence automated through a proprietary sensor fusion platform to enterprises, DMPs, SMEs and mobile app developers. The platform empowers companies to build behavioral profiles of connected users and enriching those profiles with personalized, predictive and context-aware services.