Dimitri Maex is the President of Sentiance. He joined the company in 2016 and was the first employee in the US.
Before joining Sentiance Dimitri was President of OgilvyOne NY, the flagship office of Ogilvy & Mather’s digital arm. He was also a member of the OgilvyOne worldwide board. Dimitri was with OgilvyOne for 17 years and worked at the company’s Brussels, London, San Francisco and New York offices. He spent the first half of his career in data analytics, running the Ogilvy Group’s global data analytics practice. He then ran OgilvyOne’s strategy group before running the NY office. He has worked with many of the world’s biggest brands such as IBM, American Express, Starbucks, Southwest Airlines, Unilever, Nestle, Cisco, UPS and many more.
In 2012 Dimitri published his book Sexy Little Numbers – how to grow your business using the data you already have. The book was published by Crown Business and has since been translated in 6 languages.
Dimitri began his career as a financial controller at Kraft Foods, after which he joined the Amsterdam Group (European Alcoholic Beverages Industry Group) as a market analyst for the EU. Born and raised in Antwerp, Belgium, Dimitri studied econometrics at the University of Antwerp. He got his MBA at the Xavier Institute of Management in Bhubaneswar-India.
His hobbies are soccer, tennis, squash and music. He lives in Brooklyn with his wife Katherine and their children Ray and Bruce.