How innovative technology helps making the roads safer and the car insurance cheaper

caro app and philippe neyt

On January 25th 2016, insurer Corona Direct officially launched the CARO app, in collaboration with Sentiance, Drivolution and Ghent University. The CARO app, which uses the Sentiance API and platform, will be used in a field study to track driver behavior. It’s a great example of a very practical use of our technology that benefits…

Value-based mhealth today & tomorrow

From wearables to disappearables Last week, Hilde Eylenbosch joined Sentiance as VP Healthcare and newest member of the Sentiance management team. I am very excited about this. Together, we caught up with Fonny Schenck, CEO of Across Health, a global consultancy focused on innovative, customer-centric approaches in healthcare. Fonny has over 2 decades of experience…

Personalization is the future

The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter has been writing about digitization and its impact on our daily lives for many years now. Here are some of his…

For 'Significantly Better Products' UX design should balance Privacy & Personalisation

In this day and age, user experience design has been extended to address all aspects of a product or service as perceived its users. How you deal with personal data and being trustworthy is definitely part of that perception. Trust has always been essential for a positive user experience. In 2004, when Peter Morville first published the User…

We'll All Have a Personal Army of Specialized Smart Agents Soon

“By 2017 your smartphone will be smarter than you,” Gartner titled its press release on the future of smart devices. I understand the need for a snappy headline, but there are should be boundaries to copywriting freedom. For starters, your smartphone, on itself, isn’t that smart. It is merely an impressive heap of hardware –…

Smarter Traffic, Connected Cars and a Free Tire Check

Eight hours a week. That’s the time I spend in my car, driving to and from work. For four of those eight hours, I’m stuck in traffic. You probably know them, those moments that both the cars and the time seems to go ‘dead slow’. This leaves me more than enough time to wonder if…

Interconnected Intelligence and Other Key Takeaways from AppsWorld Europe 2013

If anything became clear in London this weekend, it is that the apps business has grown up. Apps are no longer merely for mobile. More and more new platforms and devices are becoming available to developers who want to create neat – and preferably, useful – applications. You can write for in-vehicle entertainment systems, or use…

Nevermind the Screen Size. MotoX Heralds the Era of Ubiquitous Sensors

Google’s new flagship device, the Moto X, was heralded as the first real ‘sensor phone’, and Motorola Mobility is living up to its promise. Rather than focussing on slightly increasing the usual specs (screen size, camera, …) for the Moto X, Motorola chose to include two low-power chips, of which the sole function is to…