Sentiance – pioneering in behavioral insurtech to enable lifestyle based insurance

  The Insurance industry is going through a disruptive phase with new InsurTech enabled business models and concepts gaining traction in recent years. InsurTech is driven by a variety of breakthrough technologies and abundance of data available today. Machine learning and artificial intelligence are redefining the insurance industry, from having a passive role, low-engagement, and…

6 reasons why Context is the new king in marketing land

There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers to the ability to tune marketing content and campaigns to customer context in real-time. Context, more than anything else, defines needs and…

How innovative technology helps making the roads safer and the car insurance cheaper

caro app and philippe neyt

On January 25th 2016, insurer Corona Direct officially launched the CARO app, in collaboration with Sentiance, Drivolution and Ghent University. The CARO app, which uses the Sentiance API and platform, will be used in a field study to track driver behavior. It’s a great example of a very practical use of our technology that benefits…

Value-based mhealth today & tomorrow

From wearables to disappearables Last week, Hilde Eylenbosch joined Sentiance as VP Healthcare and newest member of the Sentiance management team. I am very excited about this. Together, we caught up with Fonny Schenck, CEO of Across Health, a global consultancy focused on innovative, customer-centric approaches in healthcare. Fonny has over 2 decades of experience…

Personalization is the future

The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter has been writing about digitization and its impact on our daily lives for many years now. Here are some of his…

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