How AI drives the mobile contextual revolution

Introduction In “Predictions 2016: The Mobile Revolution Accelerates”, Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part of their overall strategy. Moreover, the research firm expects customer-focused companies to take personalization to the next level by extracting relevant…

6 reasons why Context is the new king in marketing land

There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers to the ability to tune marketing content and campaigns to customer context in real-time. Context, more than anything else, defines needs and…

Is data science fueling your customer’s journey?

The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile devices. Mobile users today no longer tolerate intrusive, annoying and irrelevant content and are equipping their mobiles with ad blockers. Ad…

6 Key Takeaways from Ad:Tech London about Advertising Technologies

Ad:tech London was a great opportunity to showcase how the Argus Labs real-time moment detection and audience profiling can help with audience segmentation, and in which ways our data can supplement existing display prospecting, programmatic and mobile marketing solutions. The conference also offered plenty of new and refreshed knowledge about the state of mobile marketing…

Argus Labs takes context, behaviour and mood to Ad:tech London

Tomorrow, Argus Labs will be presenting at the Ad:tech London conference on how the next generation of artificial intelligence techniques leverage sensor data into context-aware real-time engagement for mobile and wearables. For our London followers, we are looking forward to seeing you at the Olympia! (For those who can not make it, we will make sure to share the…

Expect Context-Aware Computing and Personalized Cross Channel Engagement at Digital First

Digital First is Belgian’s biggest event on interactive marketing, covering the latest innovations in e-commerce, data and marketing automation, digital media and, of course, mobile. Our Founder our founder, who will go into depths on how context-aware computing drives higher conversion and mobile engagement with his talk Context-aware computing and personalized cross channel engagement.

Advertising Technology Expert Frank Verbist on Emotion-Aware Mobile Marketing

Digital advertising technology enthusiast Frank Verbist has twenty years of experience in technology development and startups. Six of these he worked at IgnitionOne, leading the team that built one of the first User profiling and Real Time Bidding platforms. Frank is co-founder of early-stage technology investment fund Strike4, and member of the board for mobile…