• By Sin Mei C
  • May 16, 2014

Week in Context – Listening for Mood Swings, Ethics for Intelligent Things and the TiE50 Conference

In this Week in Context, we have a look at detecting mood swings and the PRIORI project, why technology matters in mobile marketing, and ethics for intelligent things.

This Week in Context

Your Weekly Update on All Things Context, May 16 2014

App analyses your voice for mood swings. Futurity writes about a smartphone app that monitors your mood by listening for changes in your voice during any calls made, as well as during weekly conversations with a health professional. The app is part of the PRIORI project, which studies all aspects of bipolar disorder mood changes. The complies with laws about recording conversations, because only the outgoing part of the calls gets recorded and are analysed for mood swings.

Why technology matters in mobile marketing. Todacell’s Alir Goldstein explains how better technology can fix the low mobile marketing margins and revenue. Success in ad targeting comes down to uncovering behavioural patterns, analysing the heteroscedastic data.

Overview: one year of iBeacon.  FastCo has a look at different use cases for the iBeacon at the Apple Stores, inMarket, Motorola’s MPact and Virgin Atlantic.

Ethical considerations for intelligent things, on Wired. Crash-avoidance features alone won’t be enough for self-driving cars. Sometimes an accident will be unavoidable as a matter of physics, for myriad reasons–such as insufficient time to press the brakes, technology errors, misaligned sensors, bad weather, and just pure bad luck.  For Wired, Patrick Lin has a look at possible ways cars could be programmed to make that though decision, to determine who gets to live and who gets to die.


 Just as content marketing blurs the line between ads and editorial content, the best context-aware mobile campaigns may look more like useful services, or pieces of information. Both marketers and consumers will welcome this.

– Liam Ward-Proud (@LiamWardProud)
Context is crucial: why marketers may be about to crack mobile, City AM

Interesting papers and research

  • Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study (paper)
  • Under Pressure: Sensing Stress of Computer Users (paper)
  • AffectButton: a method for reliable and valid affective self report (see it in action on joostbroekens.com)

The Oxford Handbook for Affective Computing (Oxford Press) will appear in 2014. One of the chapters, Crowdsourcing Techniques for Affective Computing, by Robert R. Morris and Daniel McDuff, can already be found online.

The Guardian covers work of Dr Aleix Martinez (Ohio State University) into facial recognition beyond the six basic emotions. The new research mapped no less than 21 emotional states, including apparently contradictory examples such as “happily disgusted” and “sadly angry”.

The EEF’s Who Has Your Back? 2014: Protecting Your Data From Government Requests report how the big technology companies respond to, and communicate about law enforcement requests. (via Roel)

Argus Updates

Argus Labs is selected as a finalist to the TiE50 conference. Our founder our founder represents us there, and will give a 10 minute presentation about the Argus Labs technology there today. He’s in the US for a few more days, so if you want to meet up, just tweet @sentiance, or mail fillip@sentiance.com

Steven, David and Roel did a great job demoing our SDK and automatic mood detection at the IdeaLabs/Telenet event.

Ann attended ‘Redefining Limits’ by Singularity University NL on Robotics and Artificial Intelligence. I returned form Rotterdam with much food for thought, here’s my takeaways on the talks & some operational recommendations on AI.


Enjoy your weekend!



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